Available for new projects

Harmony Lab

Performance marketing meets sharp design

Harmony Lab is a boutique digital agency based in Pécs, Hungary, specialising in paid media management and web design. We combine data-driven campaign strategy with conversion-focused design to deliver measurable growth for our clients.

Our expertise spans PPC & Paid Media — managing high-performance campaigns across Google Ads, Meta Ads, TikTok, and Microsoft Advertising — and Website & Landing Page design built to convert the traffic we drive.

With 8 years of Project Management experience in multinational R&D, we bring the same rigour to every client engagement — structured planning, budget discipline, and clear communication. Managing a campaign portfolio is no different from managing a project pipeline: both demand clear targets, fast iteration, and accountability for results.

We design and build websites from layout and UX to interactive JavaScript elements. A well-designed landing page is part of the campaign: it's where ad spend either converts or dies.

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Years PPC Experience
0
Years Project Management
0
Ad Platforms
Return on Ad Spend (ROAS)
8.08
Jan 2025 – Dec 2025
↑ +442.3%
vs. start of period (1.49)

One partner for your entire growth stack

Most agencies hand you ads and step back. At Harmony Lab, we cover the complete loop — from the first impression to the closed lead — so nothing falls through the cracks.

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Ad Creation & Launch
Compelling creatives, precise audience targeting, and campaign structure built for scale — across Google, Meta, TikTok, and Microsoft Ads from day one.
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Ongoing Campaign Management
Continuous bid optimisation, A/B testing, budget reallocation, and performance reporting. Campaigns that improve every week, not just at launch.
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Lead Generation Systems
Full-funnel strategy from ad click to captured lead — conversion-optimised landing pages, form integrations, and CRM-ready data flows that turn traffic into pipeline.
✉️
Email & Nurture Automation
Automated Mailchimp flows, drip sequences, and algorithmic send logic that keep leads warm after the click — turning one-time visitors into repeat customers.
Ready to run the full system? Get in touch →

Built for startups. Trusted by enterprises.

Harmony Lab adapts to where you are in your journey. Whether you're a founder launching your first campaign or a marketing director looking for specialist contract support, we have a model that fits.

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Startups & Small Businesses

Full launch packages for growing brands

Starting from scratch doesn't have to mean starting slow. We offer complete, ready-to-run packages that cover everything a new business needs to compete online from day one — no agency bloat, no guesswork.

  • Ad account setup across Google, Meta & more
  • Campaign creation, targeting & launch
  • Conversion-optimised landing page
  • Email welcome & nurture sequence
  • Monthly performance reporting & iteration
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Large Companies & Agencies

Expert contract support for in-house teams

Sometimes your team needs a senior specialist to step in — for a product launch, a high-spend period, or to audit and fix underperforming accounts. We work flexibly as an embedded contract partner, not a replacement.

  • PPC account audits & restructuring
  • High-spend campaign strategy & oversight
  • Landing page CRO for existing funnels
  • Paid media consultancy & training
  • Short- or long-term contract engagements

Pages built to convert

A paid campaign is only as strong as the page it leads to. At Harmony Lab, landing page design isn't an afterthought — it's a core part of every campaign we run. We design, build, and continuously optimise pages with a single goal: turning clicks into leads.

Our landing pages are built around conversion rate optimisation (CRO) principles from the ground up — clear value propositions, frictionless user journeys, trust signals, and CTAs placed with intent. Every element earns its position by serving the conversion goal.

We treat CTR (click-through rate) and CTA performance as live metrics, not launch-day checkboxes. Through iterative A/B testing of headlines, button copy, page layouts, and form designs, we consistently push conversion rates higher over the lifecycle of a campaign.

Speed & Core Web Vitals
Fast-loading pages reduce bounce and improve Quality Score — directly lowering your cost per click.
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Message Match
Ad copy and landing page content aligned precisely — visitors land on exactly what was promised, reducing drop-off.
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CTA Optimisation
Systematic testing of button placement, copy, colour, and form length to find the combination that converts best for your audience.
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Mobile-First Design
The majority of ad clicks happen on mobile. Every page is designed and tested for thumb-friendly, distraction-free conversion on small screens.
↑ CTR
Improved click-through rates through headline and CTA iteration
↓ CPA
Lower cost per acquisition via friction reduction and form optimisation
↑ CVR
Higher conversion rates from A/B tested page layouts and trust signals
↑ QS
Better Google Ads Quality Scores through relevance and page experience
We don't just build a page and move on. Landing pages are treated as living assets — monitored, tested, and improved alongside the campaigns they support.

Skills & Proficiency

Paid Media Platforms

Google Ads logo Google Ads
Meta logo Meta Ads
TikTok logo TikTok Ads
Microsoft Ads

Analytics & Tracking

Google Analytics logo Google Analytics 4
Google Tag Manager logo Google Tag Manager
Mailchimp logo Mailchimp

Web Design & Build

HTML5 logo HTML
CSS logo CSS
JavaScript logo JavaScript

Experience Behind the Services

Paid Media & Performance Systems
Harmony Lab — Execution Across Major Ad Platforms
  • Google Ads strategy and optimisation across Search, Display, and YouTube to drive profitable growth.
  • Meta Ads campaign management with structured audience testing and creative iteration for stronger ROAS.
  • TikTok Ads and Microsoft Ads deployment to expand reach and capture additional qualified demand.
  • GA4 and Google Tag Manager implementation for reliable conversion tracking and reporting clarity.
  • A/B testing frameworks used continuously to improve creative performance, targeting, and bid efficiency.
  • Mailchimp lifecycle flows that connect paid traffic with retention-focused email nurturing.
Web Design, CRO & Delivery Operations
Harmony Lab — Conversion-Focused Build & Optimisation
  • Landing pages designed with HTML, CSS, and JavaScript to align directly with ad intent and user journey.
  • UI/UX design decisions centered on faster comprehension, clearer offers, and stronger CTA interaction.
  • Page-level CRO methodology focused on reducing friction and lifting CTR-to-lead conversion.
  • Project-managed delivery that keeps ads, landing pages, and tracking aligned under one execution plan.
  • Data-led optimisation loops that translate campaign signals into practical design and messaging updates.

Let's Work Together

Ready to grow your results online?

Whether you need high-performance paid campaigns, a conversion-focused website, or both working together — Harmony Lab can help. Drop us a message and we'll get back to you promptly.